John LoGuidici has worked in the reprographics industry since 1989 when he co-founded The California Copy Company, a San Francisco financial district copy, print and graphics establishment. Cal Copy grew steadily under John’s guidance while providing a broad downtown customer base with 1- and 2-color offset printing, black-and-white and digital color photocopy, as well as graphic design.

In 1996 John co-founded his second print, copy and graphics venture, Orbit Print and Copy. Picking up where Cal Copy left off, Orbit offered increased production capabilities that included expanded digital output and 1- to 4-color printing. With Orbit, John established and expanded upon a comprehensive network of vendors, printers and designers – offering the complete spectrum of services and production capabilities - that would become the foundation for Visual Media Solutions.

John sold Orbit in March, 2001 and shortly after established Visual Media Solutions so businesses might take advantage of the deep industry know-how and rich vendor network he had developed.